Filmed for less than $5,000, rumored to have been shot in one take and viewed over 11 million times on YouTube, OK Go's video for "Here it Goes Again" earned a Grammy Award for the band Sunday, taking home the award for Best Short Form Music Video.
"The fact that we could make a video for one-one-thousandth of the budget of a major label video and now to win a Grammy ... it kind of makes you feel good about the world," lead singer Damian Kulash '98 told the Associated Press.
A statement on the band's Web site said the win was "very, very exciting."
The video, which runs for just over three minutes, features the four members of OK Go performing an elaborately choreographed dance on moving treadmills.
"Here it Goes Again" is not the band's first innovative video. The 2005 video for the band's single "A Million Ways," in which members of the band perform synchronized dance moves in a backyard, has been viewed over 1 million times on YouTube.
OK Go most recently performed at Brown last fall. The band also played at last year's Spring Weekend. This is their first Grammy Award.
