Hudson ’14: What happened to savings?

Opinions Columnist

We have all heard the saying, “a penny saved is a penny earned,” but today, nobody believes it’s true. Recent statistics about spending and saving habits in America tell the story. According to the Huffington Post, three quarters of Americans do not have enough savings to cover six months of expenses, and 76 percent of Americans live paycheck to paycheck, according to a report released by The U.S. savings rate of disposable income has dropped from above 8 percent in 1959 to just above 2 percent today.

Young adults in particular seem to lack the drive to save. In 2012, college students from the so-called “millennial generation” spent on average $780 per month on discretionary items, even while 94 percent of college students graduate with student-loan debt. Our generation’s lack of good saving habits will harm our future.

College students are discouraged from saving today for two main reasons. First, government policy has made the return from savings very low. Since the 2008 financial crisis, the Federal Reserve System has kept interest rates extremely low — at about .25 percent — under the theory that this will promote economic growth. Whether or not this theory is correct, one consequence of the policy has been that historically reliable interest income from savings accounts has nearly vanished. When money loses more value to inflation than it gains through interest income, there is very little incentive to save. Unfortunately, college-age students growing up in a time of low interest rates may be less willing to save when interest rates rise.

Culture has also discouraged saving among college-aged students. Millennials are known as the “instant gratification” generation. Many think millennials are unwilling to sacrifice some present value for more future value. Fad phrases, such as “YOLO,” promote ignoring the future and living in the moment. The recent bubble in the housing market advanced the idea that living in a house you can’t afford is just part of the American dream. Many celebrities today flaunt profligate lifestyles. All of this has influenced college students today, suggesting that saving is an overrated habit.

The media also bears some responsibility for our lack of saving. News outlets largely report that consumer spending drives the economy. While spending might give the impression of greater economic activity in the short-term, spending is clearly not a path to improving standards of living. Increases in the standard of living require money being set aside for future productive purposes in lieu of consumption today. Because the media is practically unanimous in the belief that consumer spending drives the economy, it has more or less been accepted as fact.

Without saving, college-aged students are less likely to achieve financial stability later in life. According to a report from the University of Kansas, children who had experience with savings accounts typically made better financial decisions later in life than those who had none. Investment company T. Rowe Price has reported that one’s savings rate is a key part of increasing the probability of a better retirement. Saving may be a major component of happiness. According to a study from Ally Bank, 85 percent of Americans say saving makes them feel good. About 89 percent claim saving makes them feel proud, and 84 percent say saving makes them feel independent. Most significantly, the study also found that higher amounts of savings are correlated with a greater likelihood of feeling very happy.

I am not arguing that savings is an end goal. The purpose of saving is to be able to consume a greater amount in the future. There would be no point to saving if it were simply about accumulating more savings. Similarly, while exercise can boost longevity, nobody spends time running on a treadmill in order to be able to spend more time exercising.

While saving may be more difficult today than it has been in the past, the principle that saving can lead to greater consumption in the future still holds true. A challenge for college-aged students today will be to find creative ways to save and generate income for themselves.

There was once a time when saving was considered a virtue. Benjamin Franklin wrote in his autobiography of the power of habits, including frugality. Each of us has the opportunity to make saving a goal in our own lives. We just have to make the decision to do so.



Oliver Hudson ’14 wishes a penny was still worth what it was worth one hundred years ago. He may be contacted at

  • dog bones

    It’s true that “Millenial” college students are finding it harder to STUDENT LOANS save but maybe STUDENT LOANS there’s some kind of drain on resources STUDENT LOANS that makes it difficult to STUDENT LOANS accumulate savings? Some kind of factor that would STARVATION OF PUBLIC UNIVERSITIES AND MASSIVE YOUTH UNEMPLOYMENT make it virtually impossible to stockpile money STUDENT LOANS. I feel like maybe it’s something that this piece completely neglects in favor of absurd armchair psychoanalysis of an entire generation.

    And let’s not even go into the bleak bleak picture faced by a twentysomething sans degree.

    Here are real facts and numbers if you want:

    “More than half of millennials (64%) say they financed school through student loans as compared with only 29% of boomers who financed through loans.”

    But it must just be that those YOLOing millenials are too darned irresponsible to save. Only a lecture in the BDH can save them. Jeeeeeesh.


    Also your “$780 a month” figure can only be traced back to something called “Moosylvania” in a study not available online so who the heck knows what that means, or to what extent this “average” is skewed by young millionaires and trust-fund kids.

    • KN

      but you should not be spending time responding to this comment! you should be working to get the money to save! money = time, you know. you just need to be creative about it. actually you shouldn’t even have internet access! or a computer! don’t you know those are discretionary expenses? tsk tsk, tut tut.

  • Brown ’14

    Are you serious? A lot of us don’t have money…

  • KN

    you should start by saving us the moralizing and flawed reasoning.

    • KN

      that would definitely make us happier.

    • KN

      also, i wish we were back 100 years ago too. or like, remember the gilded age? yeah. no flaunting of dastardly profligate lifestyles of excessive spending then. how dare the hoi polloi live paycheck to paycheck, trying to scrape out a living.

      personal finance education is important, but this ridiculous piece is not worth a penny.

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